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Flower Fair Diamond Jubilee : Rose Fragrance, Flower Aroma

By: Mohammed Osman

KHARTOUM, (Sudanow) - This year’s annual Flower Fair of the Sudanese Horticultural Association (SHA) coincided with the Diamond Jubilee (75th) of the Sudanese flower fairs in the Sudan.

The fair was organized during February 28 – March 15 in the National Botanical Gardens of Mugrun (Confluence of the two niles) in Khartoum in collaboration with more than a hundred local participants and 10 international companies who added to the beauty of the Mugrun attractive flowers carrying various names, some indigenous and others imported.

flowers scenary in Sudan's shamalia region, north of khartoum

The Fair was inaugurated by the Federal Minister of State for Agriculture, Jaafer Abdullah, accompanied by the Federal Minister of Tourism, Mohamed Abdul Kerim al-Hud and Khartoum Locality Commissioner Major General Omar Nimir who all expressed their admiration with the variant participations and perfect coordination.

The SHA Deputy Chairman Adel Abdul Aziz told that this year’s Fair celebrated the Diamond Jubilee as well as the Fair’s Seventh International Anniversary under the auspices of Kenana Sugar Company beside some supportive bodies including Khartoum Locality, DAL and Pepsi companies.


He said the local participants included owners of private nurseries, the nurseries of the different Sudanese universities, agricultural companies, housewives, religious sects, localities of Khartoum State and bodies specializing in horticulture and decorative plants of various colors. The Fair also included pavilions of folklore, handicraft and painting.

International exhibitions by Syria, Iraq, Ethiopia, Kenya and others were ended on March 5, said Abdul Aziz, adding that there were cultural and musical programmes and contests during the Fair.
During a tour around the Fair, met Sara Yusuf, an owner of a nursery, who said this was her fifth participation in the annual Flower Fair. She said the most expensive transplant of her exhibits is the Sikes tree, a species endangered of extinction, which costs 350 Sudanese pounds.

my pictures up to december 2013 282

On an all-green site, another nursery owner noted that the purchasing by Sudanese of flowers has remarkably flourished in the last years, remarking that the Fair offered a good opportunity of getting to know the different kinds of flowers and plants, to both concerned people and amateurs. He said the visitors prefer the English roses and Carnation and Exoria flowers because they suit the Sudanese climate of the Sudan and, moreover, because they are cheap.

A specialist in horticulture and decorative plants says the flowers are either perennial or seasonal and the housewives prefer the perennial ones because they withstand the Sudan’s sunny climate, such as a tree called Sara.


Monitoring the first three days of the Fair, noticed that the visitors were overwhelmingly families and children in addition to aliens and diplomats who mostly came for entertainment. A number of the visitors expressed their admiration of the diversities in the Fair which they said is a natural escape from the day-to-day pressures of life.

The flower business has become a busy trade that flourishes with the globalization expansion, a situation that necessitates perfection of its industry so as to present the consumer with multiple choices. The flower market has now attracted numerous customers, not only wholesalers but also small farmers who have now become closely connected with this market. Moreover, a bourse has been established for fixing the flower prices.


Figures indicate that the international flower trade has now reached an annual 7.4 billion dollars with participation of a number of countries topped by Holland, the world’s oldest country in the flower business, possessing 60% of the international flower exports, exporting the largest quantity of the tulip flower.

France, England and Germany are the world’s biggest flower markets, taking in most of the Dutch and other exports. Countries of moderate or tropical climates export flowers to cold regions of the world.


As regards the Arab region, information recently published by the economic Al-Bayan newspaper indicated that Dubai is planning to occupy the world’s top position as the biggest center for flower trade in the context of a project called “Dubai World Flower Center” to excel all international trade centers, including The Netherlands.

Experts believe that distinguished geographic position of the United Arab Emirates will provide Dubai the opportunity of becoming among the world’s 10 important importers of flowers.


Statistics indicate that the Gulf States import more than 23,000 tons of flowers each year and that the flower market volume in the Arab Gulf region exceeds 200 million euro and, according to the German Flower Trade Foundation, is expected to increase.
This fair could help the Sudan take its first steps in this flourishing market.

Sudanow is the longest serving English speaking magazine in the Sudan. It is chartarized by its high quality professional journalism, focusing on political, social, economic, cultural and sport developments in the Sudan. Sudanow provides in depth analysis of these developments by academia, highly ...


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